Market Analysis / Report – Benigens Group

Make Informed Decisions with Intelligence-Driven Market Research

Stop guessing where to focus your business development efforts. Our comprehensive market research delivers the intelligence you need to identify the right opportunities, target the right customers, and position your business for maximum success in government contracting.

The Foundation of Every Winning Strategy

Government contracting represents over $600 billion in annual spending across hundreds of agencies, thousands of contracting offices, and millions of individual procurement actions. Within this massive marketplace, some opportunities are perfect for your business and most aren’t.

The critical question every government contractor must answer: Where should we focus?

Which agencies are actually buying what you sell? Which contract vehicles provide the best access to your target customers? Who are the incumbent contractors you’ll compete against? What are the spending trends in your service areas? Which prime contractors are actively seeking subcontractors with your capabilities? What requirements are emerging that align with your strengths?

comprehensive market research requires specialized

knowledge and significant time investment.

You need to know where to find procurement data, how to interpret it, what patterns matter, and how to translate raw information into actionable strategy. You need access to market intelligence tools that cost thousands of dollars annually. You need experience analyzing government spending patterns and understanding what the data actually means for your business.

Most small business owners don’t have the tools, the expertise, or the time to conduct this research themselves. They’re busy running their businesses, delivering for current clients, and managing daily operations. Market research gets perpetually postponed and strategic decisions get made without the intelligence needed to make them wisely.

That’s where our Market Research services deliver essential value.

Comprehensive Market Research Services

Our market research engagements deliver actionable intelligence tailored to your specific questions and strategic needs. Here’s what we deliver:

Agency Spending Analysis

We analyze historical and projected spending patterns across federal agencies to identify which government customers are actively buying your services or products.

Competitive Landscape Analysis

We identify and analyze your competitors, who’s winning contracts, what they’re winning, and how you compare to them in terms of capabilities, positioning, and competitive advantages.

Contract Vehicle Research & Analysis

We research and analyze government contract vehicles (GSA Schedules, GWACs, IDIQs, BPAs) relevant to your services, identifying which vehicles provide the best access to your target customers.

Prime Contractor & Teaming Partner Analysis

We identify prime contractors who frequently subcontract in your service areas and analyze their subcontracting patterns to identify potential partnership opportunities.

Opportunity Pipeline Development

We identify specific upcoming opportunities aligned with your capabilities, creating a pipeline of near-term pursuits to feed your business development efforts.

(SDB) Self-Certification

We guide you through the Small Disadvantaged Business SDB self-certification process in SAM.gov, which provides competitive advantages and access to certain set-asides.

Industry & Market Trend Analysis

We analyze broader trends affecting your industry within government contracting, emerging requirements, technology shifts, policy changes, and evolving customer priorities.

NAICS Code & PSC Analysis

We analyze procurement data at the NAICS code and Product Service Code (PSC) level to understand exactly which classification codes are generating the most relevant opportunities.

Geographic Market Analysis

We analyze procurement patterns by geographic location to identify regional opportunities and understand location-specific market dynamics.

Benigens Group - FAQ

Frequently Asked Questions

What Our Clients Want to Know

Public websites provide raw data, but they don't provide analysis, context, or strategic recommendations. Think of it this way: public sites give you thousands of data points; we tell you what those data points mean for your business. We combine multiple data sources, apply analytical frameworks, identify patterns you wouldn't recognize without expertise, and translate everything into actionable recommendations. You could theoretically do this yourself—just as you could theoretically repair your own car—but it requires specialized tools, knowledge, and dozens of hours most business owners don't have.

Timeline varies by scope: Basic agency spending analysis: 1-2 weeks; Comprehensive competitive landscape analysis: 2-3 weeks; Full market assessment (multiple research components): 3-4 weeks; Custom research projects: 2-6 weeks depending on complexity. We provide specific timelines when scoping your project. Rush delivery is available for urgent strategic needs, though we recommend allowing adequate time for thorough analysis rather than rushing insights that will drive major business decisions.

Pricing depends on scope and complexity: Single-component research (agency spending, competitive analysis, etc.): $2,500-$5,000; Multi-component market assessment: $5,000-$12,000; Comprehensive market entry analysis: $10,000-$20,000; Custom research projects: Quoted based on scope; Ongoing market intelligence retainer: $2,000-$5,000/month. We provide detailed quotes after understanding your specific needs. Investment in market research typically pays for itself many times over by preventing wasted pursuit of wrong opportunities and focusing resources on high-probability pursuits.

We use the most current data available, typically updated quarterly or monthly depending on the source. Government spending data through USAspending.gov is typically 30-60 days behind real-time. Contract award data is updated as awards are made. Forecast data comes from agency procurement forecasts updated quarterly. We always note data currency in our reports so you understand how recent the information is. For rapidly changing markets, we can provide quarterly updates to keep your intelligence current.

Our primary expertise is federal government contracting, which is where we have the deepest data access and analytical capability. However, we can conduct research on state and local markets on a custom basis. State/local research is generally more challenging because procurement data isn't as centralized or accessible as federal data, but for specific states or large municipalities, we can provide valuable intelligence. If state/local is your primary market, we'll be honest about whether we're the best fit for your needs.

Every research engagement begins with discovery—understanding your capabilities, your strategic goals, your constraints, and your competitive positioning. We then filter and analyze all data through the lens of your specific situation. For example, if you're a woman-owned small business, we focus on WOSB set-aside opportunities. If you're geographically limited, we emphasize agencies with strong local presence. If you have unique technical capabilities, we identify niches where those capabilities create advantage. The deliverable isn't generic market data—it's intelligence specific to your business and actionable for your strategy.

We deliver research in professional written reports (typically PDF) with executive summaries, detailed findings, supporting data visualizations (charts, graphs, tables), and clear strategic recommendations. Reports are written in plain language—not academic jargon—and designed for business decision-makers, not data analysts. We also conduct a debrief meeting (in-person or virtual) to walk through findings, answer questions, and discuss implications for your strategy. You don't need to be a data expert to understand and use our research.

Absolutely. Many clients engage us for ongoing market intelligence through quarterly or semi-annual research updates. Markets do evolve—new competitors emerge, agencies shift priorities, spending patterns change, contract vehicles come and go. Periodic updates ensure your strategy remains aligned with current market reality. We offer ongoing intelligence retainers that provide regular updates, ad-hoc research support, and continuous monitoring of your target markets.

Our research provides intelligence that informs pursuit decisions, but ultimate go/no-go decisions are yours (or we can support those decisions through our Business Development or Capture Management services). Research identifies opportunities, assesses market attractiveness, evaluates competition, and provides recommendations—but you know your capacity, your risk tolerance, and your strategic priorities better than we do. Think of our research as providing the intelligence foundation for informed decision-making, not making decisions for you.

Market research makes sense when: You're entering government contracting and need to understand the landscape; You're expanding into new service areas or targeting new agencies; You've been pursuing contracts unsuccessfully and need to reassess your approach; You're making strategic decisions (certifications, teaming, capability investments) and need data to inform them; You want ongoing intelligence to keep strategy current. If you already know where to focus and need help executing strategy, Business Development or Capture Management may be more appropriate. Often, clients start with market research to inform strategy, then engage us for Business Development or Capture to execute it.

Ready to Make Data-Driven Strategic Decisions?

Our market research services provide the comprehensive, actionable intelligence you need to focus your resources where they'll generate the greatest return, avoid wasting time on low-probability pursuits, and make confident strategic decisions backed by data.