Opportunity Analysis & Strategy

Pursue the Right Opportunities at the Right Time

Our expert opportunity analysis evaluates each pursuit against your capabilities, capacity, and competitive position, ensuring you invest time and effort where you have genuine probability of success.

The Foundation of Every Winning Strategy

Government contractors face a critical question constantly: Should we pursue this opportunity? The wrong choice wastes proposal resources on unwinnable bids; the right choice captures revenue competitors miss.

Most small businesses struggle with this decision, lacking objective evaluation criteria. When an opportunity appears to match their capabilities, they pursue it instinctively. But during proposal development, reality emerges: the incumbent has deep customer relationships, past performance criteria disadvantage new bidders, required capabilities demand expensive subcontracting, timelines are unrealistic, or pricing can’t compete.

They submit anyway and lose, not because they couldn’t perform the work, but because they were never positioned to win.

That's where our Opportunity Analysis service provides essential value.

We bring objective, expert evaluation of opportunities against proven assessment criteria. We don’t have emotional attachment to any opportunity, we analyze them systematically, identify genuine win probability, and provide clear recommendations backed by evidence and reasoning.

Our opportunity analyses help you avoid wasting resources on long-shot pursuits while ensuring you don’t miss opportunities where you’re genuinely competitive. We help you build a portfolio of high-probability pursuits that generate better win rates, more efficient resource utilization, and faster revenue growth.

Whether you’re evaluating a single high-value opportunity or need systematic analysis across your entire pipeline, our opportunity analysis service provides the objectivity and expertise that transforms pursuit selection from guesswork into strategic discipline.

Comprehensive Opportunity Analysis Services

Our opportunity analysis provides systematic evaluation against multiple criteria, delivering clear recommendations and supporting rationale. Here’s what we deliver:

Requirements Analysis & Fit Assessment

We analyze the solicitation requirements in detail, evaluating how well your capabilities align with what the customer is actually asking for.

Competitive Position Assessment

We evaluate your competitive position relative to likely competitors, especially the incumbent if one exists.

Past Performance Evaluation

We assess whether your past performance portfolio will be viewed favorably by evaluators for this specific opportunity.

Customer Relationship & Intelligence Assessment

We evaluate your existing relationship with the customer and the quality of intelligence you have about their needs, preferences, and priorities.

Technical Solution Feasibility Analysis

We assess whether you can develop a technically sound, compliant, and competitive solution for this opportunity.

Pricing & Financial Analysis

We evaluate whether you can price competitively while maintaining acceptable margins and whether the contract economics make business sense.

Benigens Group - FAQ

Frequently Asked Questions

What Our Clients Want to Know

Best practice is to request analysis as soon as you identify a significant opportunity (typically $500K+). Early analysis prevents wasting time on opportunities you shouldn't pursue and allows adequate time for capture activities on opportunities you should. If you've already done preliminary evaluation and have specific questions or concerns, share those—we'll focus our analysis on the areas where you need objective input. For smaller opportunities (under $500K), you may want to develop internal evaluation criteria based on our methodology rather than analyzing each one individually.

Standard turnaround is 3-5 business days from receiving the solicitation and necessary background information about your company. Rush analysis (24-48 hours) is available for urgent deadlines, though we prefer adequate time for thorough evaluation. The analysis timeline depends partly on how quickly you can provide information we need about your capabilities, past performance, and any customer relationships. For best results, provide opportunities for analysis at least 2-3 weeks before proposal due dates.

We need: The full solicitation document (RFP, RFQ, or sources sought); Your capability statement or company overview; Relevant past performance project descriptions; Information about any customer relationships or prior engagement; Your preliminary thoughts on approach or concerns; Current capacity/workload information; Any competitive intelligence you have. The more context you provide, the more precise our analysis can be. We'll request specific information during our intake process.

Pricing depends on opportunity complexity: Small opportunities (under $1M, straightforward requirements): $750-$1,500; Medium opportunities ($1M-$10M, moderate complexity): $1,500-$3,000; Large opportunities ($10M+, complex requirements): $3,000-$5,000; Multiple opportunity package pricing available; Monthly retainer for ongoing analysis: $2,500-$7,500. Investment in opportunity analysis typically saves 10-20x its cost by preventing wasted proposal efforts on unwinnable pursuits. One avoided bad pursuit pays for multiple analyses.

Our recommendations are advisory, not directive—the final decision is always yours. We provide objective analysis and clear reasoning, but you know factors we don't (strategic imperatives, relationship commitments, workforce utilization needs). If you disagree, we discuss your reasoning and may revise our assessment based on additional context. Sometimes clients choose to pursue opportunities we rate as marginal because of strategic considerations we couldn't fully appreciate. We respect that—our job is to provide objective analysis, not make your business decisions.

Yes, with some caveats. Our core expertise is the evaluation methodology and government contracting dynamics—understanding competitive positioning, customer engagement, proposal development requirements, etc. We can apply this to any industry. However, highly technical opportunities in specialized fields (advanced manufacturing, scientific research, complex IT systems) may require subject matter expertise we don't have in-house. For those, we may request access to your technical experts to inform our analysis, or recommend you conduct internal technical evaluation while we assess other opportunity dimensions.

Yes, opportunity analysis and capture management complement each other perfectly. Many clients engage us for opportunity analysis first, then retain us for capture management on opportunities we recommend pursuing. The analysis provides the foundation for capture strategy. However, you're not obligated to engage us for capture—our analysis is designed to be actionable whether you pursue independently, with internal resources, or with our ongoing support.

Our win probability assessments are calibrated against historical outcomes across hundreds of opportunities. When we assess 60% win probability, clients pursuing those opportunities win approximately 60% of the time. When we assess 20% or lower, win rates are indeed around 20% or below. We don't artificially inflate probabilities to make opportunities look attractive—our reputation depends on honest assessment. That said, win probability is inherently uncertain and subject to factors we can't fully predict (competitor moves, customer priority shifts, budget changes).

Market Research provides broad market intelligence—which agencies buy your services, who your competitors are, spending trends, etc. It informs strategic decisions about where to focus. Opportunity Analysis evaluates specific solicitations or upcoming opportunities—should you pursue this particular RFP, what's your probability of winning, what strategy gives you the best chance? Think of it this way: Market Research identifies what to hunt, Opportunity Analysis tells you whether specific prey is worth pursuing and how to catch it.

Absolutely—we want you to develop internal evaluation capability. Many clients engage us for multiple analyses initially to learn our methodology, then develop internal processes based on our approach. We're happy to provide training on our evaluation framework and help you establish internal opportunity analysis procedures. Some clients retain us for monthly advisory support where we coach them through internal analyses rather than conducting all analyses ourselves. Our goal is building your long-term capability, not creating dependency.

Ready to Pursue Smarter, Win More Often?

Our opportunity analysis service provides the objective, expert evaluation that helps you focus resources where they'll generate returns, pursuing opportunities you can realistically win while avoiding those you can't.