Capability Statement Design

Make a Powerful First Impression with a Professional Capability Statement

We design compelling, compliant capability statements that clearly communicate your value and position you as a credible, professional government contractor.

The Most Important Document You'll Never Submit

In government contracting, your capability statement is your business card, your brochure, and your sales pitch rolled into one powerful document. It’s what you send to prime contractors when introducing your business. It’s what you hand to procurement officers at networking events. It’s what you attach to emails, upload to vendor portals, and distribute at industry days.

For many government buyers and prime contractors, your capability statement is their first and sometimes only impression of your business.

And here’s the uncomfortable truth: most capability statements fail to make a positive impression.

The typical small business capability statement makes one or more of these critical mistakes:

Generic and forgettable
It looks like every other capability statement, with nothing that makes your business memorable or distinguishes you from dozens of competitors offering similar services.

Poorly designed
- It's clearly a Microsoft Word document someone created themselves, with mismatched fonts, awkward spacing, unprofessional graphics, and a layout that screams "we couldn't afford a designer."

Information overload
It crams too much text onto one or two pages, overwhelming readers with paragraphs of dense information that no one will actually read.

That's where our Capability Statement Design service provides essential value.

Our capability statements are visually distinctive, professionally branded, easy to read, and strategically focused on what matters to your target audience. More importantly, they’re designed to be memorable, ensuring that when opportunities arise where you’re a fit, decision-makers remember you and know how to reach you.

We’ve designed hundreds of capability statements across every industry and business size. We know what works, what doesn’t, and what subtle design and messaging choices create credibility versus raising red flags. We’ll ensure your capability statement positions you as the professional, capable contractor you are, not as an amateur struggling to get started.

Whether you’re creating your first capability statement or replacing an outdated one that isn’t opening doors, our design service ensures you make the powerful first impression that leads to conversations, relationships, and opportunities.

What we offer

Our capability statement design engagement delivers a complete, professional document ready for immediate use. Here’s what we deliver:

Strategic Content Development

We don’t just design, we help you develop strategic content that positions you effectively for your target markets.

Professional Graphic Design

We create visually distinctive, professionally designed capability statements that immediately signal credibility and professionalism.

Essential Elements & Compliance

We ensure your capability statement includes all essential information government buyers and prime contractors expect to see.

Past Performance Showcase

We don’t just design, we help you develop strategic content that positions you effectively for your target markets.

Differentiators & Unique Value

We identify and prominently feature what makes your business different from competitors offering similar services.

Multiple Format Deliverables

We deliver your capability statement in multiple formats optimized for different use cases.

Benigens Group - FAQ

Frequently Asked Questions

What Our Clients Want to Know

Typical timeline is 7-10 business days from initial kickoff to final delivery, though this depends on how quickly you provide information and feedback. The process includes: Initial discovery and content gathering (1-2 days); Draft design development (3-5 days); Revision cycles (2-3 days); Final refinement and delivery (1 day). Rush delivery is available for urgent needs—we can deliver in 3-5 days with expedite fees. We recommend allowing adequate time rather than rushing, as the best results come from thoughtful development and refinement.

We'll request: Company overview and history; Core capabilities and services; NAICS codes, DUNS/UEI, CAGE code; Certifications and socioeconomic status; Past performance project details (3-5 relevant contracts); Differentiators and unique value; Key personnel information; Contact information; Your logo (if you have one); Any existing brand guidelines. We provide a detailed intake questionnaire that walks you through everything needed. If you're missing some elements, we can help develop them during the process.

Absolutely. We can design your capability statement even without existing branding, creating a professional look that becomes the foundation for your brand. Many clients engage us for logo design simultaneously with capability statement design—we offer package pricing for combined services. If budget is tight, we can create a clean, professional capability statement without a logo, though we generally recommend at least a simple text-based logo for credibility.

Most situations call for one page—it's what buyers expect and what's most likely to be fully read. One page forces you to be concise and highlight only what matters most. However, we recommend two-page versions when: You have extensive relevant past performance that deserves showcasing; Your service offerings are diverse and need more explanation; You're targeting very specific opportunities where detail adds value; You need separate versions for different markets. We typically deliver both one-page and two-page versions, letting you choose based on context.

Update your capability statement: Annually at minimum (even if just to verify information is current); When you complete significant new contracts; When you obtain new certifications; When contact information changes; When you add contract vehicles (like GSA Schedule); When you expand service offerings or capabilities; When your past performance examples become outdated. We recommend quarterly reviews to assess whether updates are needed, with formal annual updates to keep content fresh.

Yes—we call these "targeted capability statements." While your general capability statement addresses broad audiences, targeted versions emphasize specific capabilities, relevant past performance, or messaging tailored to particular agencies or opportunities. This customization increases relevance and impact. Pricing for targeted versions depends on how much customization is needed—minor content adjustments are included in our base service, while significant redesign for multiple target audiences may have additional fees.

We have strategies for new businesses without government contracting past performance: Emphasize commercial past performance if relevant; Highlight team member experience and qualifications; Feature principals' professional backgrounds and achievements; Emphasize capabilities, certifications, and readiness; Focus on innovative approaches or unique expertise; Include strong client testimonials from commercial work; Position as fresh perspective with entrepreneurial agility. We've designed hundreds of capability statements for new contractors—lack of past performance doesn't prevent creating compelling documents.

Templates are generic—they look like templates and don't differentiate you. Our designs are: Custom-created for your specific business and target audience; Professionally designed with attention to visual impact; Strategically messaged for maximum effectiveness; Informed by deep understanding of what government buyers seek; Distinctive rather than generic; Polished to convey professionalism and credibility. DIY capability statements typically signal inexperience to sophisticated buyers. Our designs signal you're an established, professional contractor worth considering.

We can work either way. If you have existing content, we'll review it, refine messaging where needed, and incorporate the best elements into the new design. Often, existing capability statements have good foundational information but need strategic refinement and professional design. Other times, starting fresh produces better results. During discovery, we'll assess your existing materials and recommend the best approach—incorporating what works, improving what doesn't.

Yes, we provide editable source files (typically PowerPoint or InDesign, depending on your capabilities) so you can make minor updates yourself—changing contact information, adding new contracts, updating certifications, etc. We also provide basic guidance on maintaining design consistency when making updates. However, for significant revisions or annual comprehensive updates, we recommend engaging us to ensure design quality and strategic messaging remain strong. Many clients handle minor updates themselves and engage us annually for comprehensive refresh.

Ready to Make a Powerful First Impression?

You get one chance to make a first impression with government buyers and prime contractors. Your capability statement is often that chance. Make it count with a professionally designed document that positions you as the credible, capable contractor you are.