Logo Design – Benigens Group

Create a Memorable Brand Identity with Professional Logo Design

Your logo is the face of your business, the first visual element people see on your website, capability statement, business card, and proposals. Make it memorable. We design distinctive, professional logos that communicate credibility and make your business instantly recognizable.

Your Logo: The Visual Foundation of Your Brand

Close your eyes and think of successful businesses you know. Chances are, you can visualize their logos instantly even though you’re not looking at them. That’s the power of strong logo design. It creates instant recognition, communicates brand identity, and becomes synonymous with the business itself.

In government contracting, your logo appears everywhere:

On your website. On your capability statement. On your business cards. On your proposals. On your email signature. On your letterhead. At the top of your presentations. On trade show banners. In agency vendor databases. On contract documents.

Every single time someone encounters your business, they see your logo. And in those brief moments, your logo is either building credibility, creating memorability, and reinforcing professionalism or it’s doing none of those things

The typical small business logo makes one or more of these critical mistakes:

It doesn't exist

Surprisingly common. The business name typed in a standard font with no actual logo design. This immediately signals brand new, bootstrap operation, or lack of investment in professional image.

It looks homemade

Created by the owner in Microsoft Word or using a free online logo generator. Clipart graphics, poor font choices, awkward spacing. Instantly recognizable as amateur work that undermines credibility.

It's overly complex

Too many colors, too many elements, intricate details that disappear when scaled down. Good logos work at any size, from business cards to billboards. Complex logos fail this test.

It's generic and forgettable

Stock imagery or symbols used by thousands of other businesses. Generic globes, handshakes, arrows, or abstract swooshes that could represent any industry. Nothing distinctive or memorable.

What we offer

Our logo design engagement delivers a complete brand identity system ready for any application. Here’s what we deliver:

Strategic Brand Discovery

We start with strategy, not design, understanding your business, values, audience, and positioning before creating any visuals.

Multiple Design Concepts

We create multiple distinct logo concepts exploring different creative directions, giving you meaningful options to choose from.

Revision & Refinement

Once you select a concept direction, we refine it through multiple revision rounds until it’s exactly right.

Color Variations

We develop your logo in multiple color variations ensuring versatility across all applications and backgrounds.

Comprehensive File Formats

We deliver your logo in every file format you’ll ever need for any application, print, digital, web, signage, promotional ite

Brand Style Guide

We create a brand style guide documenting proper logo usage, ensuring consistency across all applications.

Benigens Group - Logo Design FAQ

Frequently Asked Questions

What Our Clients Want to Know

Standard timeline is 3–4 weeks from initial discovery to final delivery: Week 1 – Discovery and research; Week 2 – Initial concept development; Week 3 – Revision and refinement; Week 4 – Finalization and file delivery. Rush service is available—we can deliver in 10–14 days with expedite fees, though we recommend the standard timeline for best results. Timeline assumes timely feedback on concepts—delays in client response extend the schedule accordingly.

We typically provide 3–5 distinct concepts representing different creative directions. These aren’t minor variations—they’re genuinely different approaches to solving your branding needs. If after initial concepts you’re not seeing anything you connect with, we’ll develop additional concepts at no charge. Our goal is finding the right solution, not limiting options artificially.

This happens rarely (less than 5% of projects), but when it does, we schedule a deeper discovery conversation to better understand your vision. Often, initial concepts help clarify what you don’t want, making it easier to identify what you do want. We’ll develop new concepts in different directions at no additional charge. Our 95%+ satisfaction rate comes from working collaboratively until we get it right.

Absolutely. If you have specific imagery, symbols, or concepts you want incorporated, share them during discovery. We’ll explore how to integrate those elements effectively. However, we’ll also offer honest feedback if requested elements might not serve your brand well—sometimes what sounds good conceptually doesn’t work visually, and we’ll explain why and suggest alternatives.

No—every logo we design is custom and unique to the client. We don’t reuse concepts, elements, or approaches. While our portfolio shows our design style and quality, each project starts fresh with unique creative exploration. If you see elements in our portfolio you like, we can discuss similar aesthetic approaches, but your logo will be distinctly yours.

Yes, we provide editable source files (Adobe Illustrator .AI files). However, editing logos requires design software and expertise—improper modifications can damage logo integrity. We include brand guidelines to prevent misuse. If you need logo variations or modifications later, we recommend engaging us to maintain design quality. Many clients keep source files for security but rely on us for updates.

We conduct preliminary trademark searches to identify potential conflicts and provide basic guidance on trademark protection. However, we’re not attorneys and don’t provide legal advice. If trademark registration is important, we’ll connect you with intellectual property attorneys who specialize in trademark law. Most small businesses don’t formally trademark logos, but we help you make informed decisions.

Brand evolution is normal—many businesses refresh logos every 5–10 years to stay contemporary. If you return for logo updates, we offer reduced rates for existing clients since we already understand your brand. Minor refinements (color, typography, simplification) are typically 50% of the original cost. Complete redesigns follow standard pricing.

We can, but we recommend finalizing your company name first. Logo design is built around the name—changing it later requires redesign. If you’re considering name changes or multiple options, let’s discuss during consultation. Sometimes visual exploration helps clarify name decisions, and we can design concepts around top name contenders.

Significant differences:

Custom Strategy – We design strategically for your specific business.
Professional Design – Experienced designers using professional tools.
Unique Creation – Completely original, not recycled templates.
Comprehensive Delivery – All files, formats, and brand guidelines included.
Iterative Process – Multiple refinement rounds until perfect.
Long-term Value – Logos built to stay relevant for years.
Support – Ongoing guidance and updates when needed.

$50 logos look like $50 logos—and your audience can tell the difference.

Ready to Create Your Professional Brand Identity?

Our logo design service ensures you have a distinctive, professional visual identity that creates credibility, supports brand recognition, and positions you as the established contractor you are (or are becoming).

book a call to discuss your logo needs, view examples of our work, and discover how professional logo design can transform how your business is perceived.