GovCon Market Entry
"How do I take what I'm already doing and sell it to the government?"
You already have a business. You know what you sell. You have an established product, service, trade, or professional capability and ideally some commercial or private-sector experience.
GovCon Market Entry is designed to help established businesses translate their existing capabilities into a focused government contracting strategy. Rather than changing your business to chase government contracts, we'll identify where your existing capabilities fit within the government marketplace and build your foundation around them.
What We'll Work Through
A guided, do-it-yourself program. We guide the strategy. You build the capability.
Business Readiness Assessment
We evaluate your existing business, capabilities, experience, infrastructure, and readiness for government contracting.
Government Contracting Fundamentals
Understand how federal, state, and local agencies purchase products and services and how the procurement process works.
Government Market Positioning
Identify how your existing commercial capabilities translate into government contracting opportunities.
NAICS & PSC Code Identification
Identify the codes that accurately represent the products and services your company should pursue.
SAM.gov & Vendor Registration Guidance
Receive guidance on the registrations and government vendor systems relevant to your strategy.
Capability Statement Development
Learn how to position your experience, capabilities, and differentiators into a government-focused capability statement.
Target Agency Identification
Begin identifying government agencies and entities that purchase what your company provides.
Certifications Roadmap
Identify small-business certifications and contracting programs that may strengthen your positioning.
Government Market Research
Learn how to research agencies, previous contract awards, competitors, incumbent contractors, and buying patterns.
Opportunity Research
Learn where and how to find relevant government contracting opportunities.
Bid/No-Bid Strategy
Learn how to evaluate opportunities before investing valuable time and money into pursuing them.
Prime & Subcontracting Strategy
Understand how to identify prime contractors and position your company for subcontracting and teaming opportunities.
What's Included
60 Days Mentorship Support: includes one 60-minute one-on-one strategy session each week, plus up to two additional 30-minute support sessions per month for implementation questions requiring additional guidance.
- Business Readiness Assessment
- Customized GovCon Market Entry Roadmap
- NAICS & PSC Code Guidance
- Target Agency Guidance
- SAM.gov & Vendor Registration Guidance
- Capability Statement Guidance & Review
- Certification Strategy
- Opportunity Research Training
- Bid/No-Bid Framework
- Prime Contractor Research Strategy
- GovCon Templates, Checklists & Resources
Ready to Get Started?
Book a time that works for you and we'll talk through where your business is today and what the right next step looks like.
Still building your business? See Business + GovCon Launch.